Job Description:

The Social Media Marketing Executive will support the social media team in creating and executing content across various social media platforms. This role offers an excellent opportunity to gain hands-on experience in social media marketing and to learn about the latest trends and strategies in the industry.

Responsibilities:

• Assist in developing and implementing social media strategies to increase brand awareness and engagement.

• Create, schedule, and publish content on social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).

• Produce high-quality, engaging, and visually appealing content (text, images, videos) for social media posts.

• Collaborate with designers and content creators to ensure brand consistency.

• Monitor social media accounts for comments, messages, and mentions, and engage with the audience in a timely and professional manner.

• Conduct research on industry trends, competitor activities, and audience preferences to inform content creation.

• Support the creation of multimedia content, including graphics, videos, and blog posts.

• Help track and analyze social media performance using analytics tools, and prepare reports on key metrics.

• Foster positive engagement and build relationships with followers and influencers.

• Analyze social media metrics and generate reports to assess performance and identify areas for improvement.

• Use data-driven insights to refine social media strategies and content.

• Stay up-to-date with the latest social media trends, tools, and best practices.

• Experiment with new content formats and strategies to keep our social media presence fresh and innovative.

• Plan and execute social media advertising campaigns to support marketing initiatives.

• Monitor ad performance and optimize campaigns for maximum ROI.

• Participate in brainstorming sessions and contribute creative ideas for social media campaigns.

• Assist in managing social media advertising campaigns.

• Perform other related duties as assigned.

Requirements:

• Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, or a related field.

• Strong written and verbal communication skills.

• Familiarity with major social media platforms and their best practices.

• Creative mindset with a keen eye for design and aesthetics.

• Ability to work independently as well as part of a team.

• Proficient in using social media management tools (e.g., Hootsuite, Buffer).

• Basic understanding of social media analytics and reporting.

Preferred Qualifications:

• Experience with graphic design tools (e.g., Adobe Photoshop, Canva).

• Knowledge of social media advertising (e.g., Facebook Ads, Instagram Ads).

• Previous internship or freelance experience in social media management.

• Strong organizational and time management skills.

What We Offer:

• Hands-on experience with real-world social media projects.

• Mentorship and guidance from experienced professionals.

• A collaborative and supportive work environment.

• Opportunity to build your portfolio and gain industry connections.

• Potential for future full-time employment based on performance.